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About Henkel and its sponsoring
For more than 130 years, Henkel has been a leader with brands and
technologies that make people's lives easier, better and more beautiful.
Henkel operates in three business areas – Home Care, Personal Care, and
Adhesive Technologies. Henkel, which ranks among the Fortune Global 500
companies, achieves more than 60 percent of its sales with consumer
brands. Business with industrial customers accounts for close to 40
percent of sales. In fiscal 2007, Henkel generated sales of 13,074
million euros and operating profit of 1,344 million euros. Our more than
55,000 employees worldwide are dedicated to fulfilling our corporate
claim, "A Brand like a Friend," and ensuring that people in more than
125 countries can trust the innovative brands and technologies from
Henkel.For many years, Henkel has been involved in national as well as international sponsoring. Following its sponsorship of the Men’s World Ice Hockey Championship in Russia (2007) and Canada (2008), the company will sponsor the “IIHF World Championship” (IIHF = International Ice Hockey Federation) for the third time, which will be held from April 24 – May 10, 2009 in Switzerland. Henkel’s sponsoring of this major sporting event is in line with its corporate strategy of sponsoring top class, international events. The sponsorship of the IIHF World Championship in Switzerland encompasses the advertising promotion in the stadiums of the two host cities, Bern and Zurich. Moreover, in the run-up to the IIHF championship matches, the company will present its product brands Persil (detergents) and Ceresit (construction technology). A total of 16 national teams in four groups will compete against each other at the 73rd IIHF World Championship, playing 56 matches to win the coveted 2009 IIHF world championship title. 300,000 fans are expected to attend this mega event, which is expected to attract 800 million TV viewers, making this 2009 IIHF world championship the largest sporting event in Switzerland in 2009. |
Help to decide which Henkel Smile relief project will be supported at the 2009 IIHF
World Championship. Take part in the survey.
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