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What will be the Henkel Smile project of the 2009 IIHF World Championship?
Henkel Smile – corporate citizenship at HenkelHenkel is committed to its corporate social responsibility. It is firmly anchored in its corporate values and company history. Henkel has bundled all the various initiatives on behalf of society which go above and beyond its normal business operations, commonly known as international corporate citizenship, under the umbrella name “Henkel Smile”. The Henkel Smile program is quite diverse. It reflects the slogan of the company, “Henkel – A Brand like a Friend”. Henkel has made it the company’s business to particularly provide support to relief projects benefitting children and youth. In addition to providing financial support, Henkel’s priority is to exploit various communications channels to raise awareness of the charitable projects. The 2009 IIHF World Championship will be used in a twofold manner to sensitize the public and raise awareness of Henkel Smile: Henkel will donate 50 euros for every goal which is shot at the event. Spectators in the stadium can also actively make a contribution to a good cause: with their signature on a Henkel Smile Fan T-shirt, which is worth one euro each. The amount donated will be updated every day, and will be published on the homepage every day starting on April 25, 2009 as the “Henkel Smile Donation Indicator”. |
Help to decide which Henkel Smile relief project will be supported at the 2009 IIHF
World Championship. Take part in the survey.
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